How to Pick the Right SEO Company and Agency for You
What characteristics characterize the best search engine optimization firm, and how can you tell if they fit your needs?
Finding the company that best meets your needs is not always straightforward. The advice provided below will help you start your search for the agency that will propel you to take the top of the search engines on the correct foot.
Request examples of the websites they have optimized and the rankings they have assisted these websites in achieving for specific keywords. The ideal standards are those that are current and demonstrate substantial progress right now, not a year ago; nevertheless, many businesses may be unable to give you data that is up to date due to client confidentiality.
Remember, nevertheless, that the older the case study data an SEO company provides you, the less valuable it may be as a sign that the business is abreast of the most recent SEO trends.
Request case studies for websites whose main strategic objective is comparable to yours. Even if examples from your industry can be helpful, websites that have similar target conversion rates to yours are a better source of models.
This means that if you run an eCommerce business and your main objective is to increase online sales, the case studies you obtain should come from other eCommerce businesses, ideally ones with product catalogs of a size similar to your own. If you run a B2B business, be sure to work with an SEO firm specializing in B2B SEO services.
Conversely, if your website creates incoming leads for you rather than making direct sales, ask for examples of comparable lead-generating websites. To discover more about search engine optimization services tailored to the eCommerce industry, read our eCommerce SEO guide or about our eCommerce SEO services.
Realizing that “results” can take many different shapes when examining them makes it crucial to pay attention to the metrics being presented to you or highlighted as examples. The likelihood that an SEO company is not functioning with the larger picture in mind increases if they discuss rankings but don’t steer the conversation toward actual sales and conversions.
Of course, rankings and traffic are important SEO performance indicators, but your main objective should be to boost conversations (also known as sales and leads). Again, maintaining customer confidentiality may be challenging, but at the very least, they should be allowed to disclose percentage increases with clients.